What Youth


Co-Founder and creative director of What Youth. By adapting influences from outside the surf world, the goal was to bring an level of radical class and inspiration to surf and skate culture. Through quarterly print publications, films, short films, shows, photography departments, a clothing line, events and social media, we were able to create a world within the culture.


“What Youth is the defining voice and catalyst in the real movement of surf and skate culture, moving it away from the programming of large malignant corporations and into the hands of wild, reckless young people who pursue their passions in surfing, skateboarding, music and art with no real regard for convention, safety or immediate profitability. If any of that sounds terrible to you, then you are probably who they’re coming after.” —Joe G, filmmaker and Marketing Director, GLOBE