Creative Direction and Brand ID
Inherent Bummer is a global entertainment surf brand founded by Travis Ferré, former Editor in Chief of SURFING Magazine and What Youth.
It’s a multi-platform creation machine built to illustrate the true spirit and enthusiasm of surfing and surf culture. We are here to make things for you and for clients — but mostly for ourselves. We emphasize authenticity, storytelling and honest observations of the subculture we live deep within. We can be your window and your mirror into surfing and the odd and often imitated culture surrounding it.